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HEALTHCARE EXECUTIVES

Outpatient services have grown rapidly over the past 20 years as patients look for more convenient healthcare at lower costs. In fact, outpatient services now account for nearly 60% of hospital revenue.1

As the costs of inpatient care continue to rise at unsustainable rates, bringing outpatient services to patients is a long-term strategy that can attract more patients with commercial health coverage, while hedging against continued volume declines in inpatient admissions. Ambulatory care services also support the transition to value-based care.

Our strategic growth team consults with hospitals like yours to advise on outpatient service programs. We help evaluate investment opportunities and choose the best services to offer, geographical placement, size, and target demographic base. From market evaluation to predictive investment models, we guide clients from insights to implementation. 


20-year increase in outpatient revenue growth from 15 to 60%.
Average growth of outpatient service revenue

Understanding ambulatory expansion

Learn market segmentation strategies, review typical outpatient models, and determine location and type of service mix in our Critical Considerations for Ambulatory Expansion whitepaper.


Service expansion opportunities

  • Urgent care and freestanding EDs
  • General radiology
  • Laboratory
  • Procedure rooms
  • Health parks
  • Oncology pavilions
  • Employee health and wellness centers

Our ambulatory care approach

We review both qualitative and quantitative data to prepare the best service recommendation. This includes aggregated behavioral data (like social media), the spatial view of markets (service mix, proximity to thoroughfares), and lifestyle segmentation data. 

Ambulatory care planning chart